A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.
Advance Praise for Putting a Stake in the Ground
"Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practical mechanics of academic manuscript preparation and submission. It describes the submission process and explains how to resolve almost any issue that might arise. This useful resource should be in the hands of every researcher." -
Dr. Ronald E. Goldsmith, Editor, The Service Industries Journal
The Richard M. Baker Professor of Marketing
Florida State University, USA
"This is a valuable resource for anyone publishing in the academic world, working on publishing in the academic world, or interested in knowing more about the academic world. The author offers his insight in the game and identifies ways for users to become a better player in the academic publishing world." -
Dr. Winnie Chan, Research Economist, Statistics Canada
Table of Content
Foreword................................................................................................................................................................................................ 1
Preface...................................................................................................................................................................................................... 2
Acknowledgement............................................................................................................................................................................ 3
PART 1 Journal: An Introduction....................................................................................... 4
Chapter 1 – Why Journal Articles......................................................................................... 4
Journals vs Magazines.................................................................................................................................................................... 4
Disseminating Knowledge with Journal Articles......................................................................................................... 4
How This Book is Organized...................................................................................................................................................... 5
Chapter 2 – Ranking of Marketing Journals......................................................................... 5
The Ranking Game............................................................................................................................................................................ 5
Ken's Journal List............................................................................................................................................................................... 6
Chapter 3 – Which Journal to Choose?................................................................................ 8
Don't Crash Your Porsche!.......................................................................................................................................................... 8
School's Suggested List for Publication.............................................................................................................................. 9
Publication Frequency................................................................................................................................................................... 9
Editor's Background..................................................................................................................................................................... 10
Author's Background................................................................................................................................................................... 10
Article Type........................................................................................................................................................................................ 11
Impact Factor.................................................................................................................................................................................... 11
Readership Profile......................................................................................................................................................................... 12
PART 2 Manuscript Preparation..................................................................................... 12
Chapter 4 – What to Write?................................................................................................ 12
The 8 Types of Journal Articles............................................................................................................................................. 12
Original Research Article.......................................................................................................................................................... 12
Case Study........................................................................................................................................................................................... 13
Research Notes (Opinion Pieces)........................................................................................................................................ 14
Technical Notes............................................................................................................................................................................... 15
Book Review...................................................................................................................................................................................... 15
Legal Update...................................................................................................................................................................................... 16
Editorial................................................................................................................................................................................................ 16
Rejoinder.............................................................................................................................................................................................. 17
Chapter 5 – Quality Control................................................................................................ 17
Fixing Your English....................................................................................................................................................................... 18
Preparing Your Tables................................................................................................................................................................ 18
Preparing Your Figures.............................................................................................................................................................. 19
Paper Title........................................................................................................................................................................................... 20
Running Head................................................................................................................................................................................... 21
Abstract................................................................................................................................................................................................. 21
Keywords............................................................................................................................................................................................. 21
Manuscript Word Count............................................................................................................................................................ 21
File Format.......................................................................................................................................................................................... 22
Text Formatting............................................................................................................................................................................... 22
In-text Citations & Referencing............................................................................................................................................. 22
A Blinded Manuscript.................................................................................................................................................................. 23
Author Biography & Contact information..................................................................................................................... 23
Cover Letter........................................................................................................................................................................................ 24
The 16-point Quality Assurance Checklist.................................................................................................................... 24
Chapter 6 - Fixing Your Low Resolution Figure.................................................................. 25
What to do with my 72dpi screen shots?....................................................................................................................... 25
The "Big Screen" Screen-capture Option....................................................................................................................... 25
The "Photoshop" Option............................................................................................................................................................ 26
Part 3 Manuscript Submission........................................................................................... 27
Chapter 7 – How to submit a research paper to a journal?.............................................. 27
Submission Should Be Free..................................................................................................................................................... 27
The Open Access Journals......................................................................................................................................................... 27
The Half-baked Cake.................................................................................................................................................................... 28
Am I authorized?............................................................................................................................................................................. 28
Submit Your Manuscript via Online Submission System.................................................................................... 29
Submit Your Manuscript via E-mail................................................................................................................................... 29
Submit Your Manuscript via Postal Mail........................................................................................................................ 30
The Waiting Game Begins......................................................................................................................................................... 30
Chapter 8 – Feedback From the Editor............................................................................... 31
My Paper is Rejected.................................................................................................................................................................... 31
Don't Burn the Bridge................................................................................................................................................................. 31
What to Do Next?............................................................................................................................................................................ 31
My Paper Needs Revision......................................................................................................................................................... 32
Dealing with the Graphics Designer.................................................................................................................................. 32
Areas for Checking......................................................................................................................................................................... 32
Chapter 9 – Locating Your Published Article...................................................................... 33
Volume, Issue and Page Assignment................................................................................................................................. 34
Articles in Press............................................................................................................................................................................... 34
Locating Your Article Online.................................................................................................................................................. 34
Locating the Physical Copy of Your Article................................................................................................................... 35
PART 4 Beyond Journal Publication................................................................................ 35
Chapter 10 – Conference Proceedings............................................................................... 35
A Stepping Stone to Journal Publication......................................................................................................................... 35
Different Kinds of Conference............................................................................................................................................... 36
Type of Conference Papers...................................................................................................................................................... 36
Tips About Submission............................................................................................................................................................... 37
One Paper, Two Submissions?............................................................................................................................................... 37
Chapter 11 – Alternative Publishing Outlets...................................................................... 38
Professional Magazines.............................................................................................................................................................. 38
Book Chapter in an Academic Volume............................................................................................................................. 39
Trade Books....................................................................................................................................................................................... 39
Epilogue............................................................................................................................... 40
References........................................................................................................................... 41
Index.................................................................................................................................... 43