Publications
New Book (April, 2026):
Omni-Channel Retailing: Winning in the Age of AI, Social Commerce, and Connected Consumers
New Book (March, 2026):
AI Strategy for Business Leaders: From Core Concepts to Generative AI, Agentic AI, Ethics, and Strategic Implementation
New Book (March, 2026):
Future Proof Leadership: Human-Centered Strategy for the Industry 5.0 Era
Bestseller (Aug, 2025)
AI Concepts and Applications for Business Leaders
“This is every businessperson’s essential guide to AI, no matter what industry, and it’s written for those not steeped in technology. Ken packs every chapter with practical examples from around the world of AI in action, and step-by-step advice on implementation. It’s balanced … and doesn’t shy away from the tough issues from ethics to job loss to the environment. This book will help your business navigate our AI-infused future.”
— David Agnew, President, Seneca Polytechnic
Bestseller (Aug, 2025):
Industry 5.0: A Strategic Guide for Leaders in the Age of Human-Centric Innovation
“Dr. Ken K. Wong’s Industry 5.0 offers clear frameworks for embedding sustainability, resilience, and human–machine collaboration into strategy—a concise, essential guide for leaders aiming to harness human-centric innovation for lasting competitive and societal impact”
— Dr. Mark Esposito, Harvard University
Journal Article (Dec, 2025):
Discovery Quest 2.0 Reinvented: A Canadian Approach to Enhancing Mobile-Driven Experiential Education with Presentria GO
Journal Article (Dec, 2025):
Reimagining the Role of Marketers in the Age of AI: An Urgent Call to Reskill and Embrace Industry 5.0
Case Study (March, 2025):
Czapek & Cie: The Renaissance of Swiss Entrepreneurial Watchmaking
Case Study (March, 2025):
Navigating Change and Innovation: A Case Study of Parmigiani Fleurier's Resurgence in the Luxury Swiss Watch Market
Textbook:
Omni-Channel Retailing: A Strategy for Retailers to Thrive in the COVID-19 Pandemic and Beyond
“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.”
— David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd.
Bestseller:
Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS in 38 Hours
“PLS-SEM is a very robust and advanced technique that is well suited for prediction in multi-equation econometric models. This easy-to-read book helps researchers apply various statistical procedures in SmartPLS quickly in a step-by-step manner. I would highly recommend it to all PLS-SEM user.”
— Prof. Dipak C. Jain, President (European) and Professor of Marketing, CEIBS
Video Presentation:
Finding the ROI in AI
"More and more businesses are embracing generative AI to boost customer service, provide tailored client experiences, and build stronger relationships via data insights. The benefits of leveraging AI for customer-facing operations range from increased efficiency, cost savings, consistency, and quality control. But those outcomes hinge upon an organization’s ability to build and deploy AI programs with a high level of customer trust and satisfaction. What roadmap are early adopters using to avoid the pitfalls and tap into AI’s upside?"
— The Globe and Mail Events
