Book: Mastering PLS-SEM in 38 Hours

Praise for

Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS in 38 Hours

“PLS-SEM is a very robust and advanced technique that is well suited for prediction in multi-equation econometric models. This easy-to-read book helps researchers apply various statistical procedures in SmartPLS quickly in a step-by-step manner. I would highly recommend it to all PLS-SEM user.”

— Prof. Dipak C. Jain
President (European) and Professor of Marketing
CEIBS, Shanghai

“Having supervised to completion twenty-seven doctoral candidates, of which 70% utilized quantitative methodology using PLS, I wish I had Dr. Wong's book earlier. Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS in 38 Hoursprovides all the essentials in comprehending, assimilating, applying and explicitly presenting sophisticated structured models in the most simplistic manner for a plethora of Business and Non-Business disciplines.  Since PLS-SEM quantitative analysis has gained prominence with most top tiered academic journals, this book is a necessity for aspiring academics who wish to have prolific publications in highly ranked publications.”

— Prof. Siva Muthaly
Dean, Faculty of Business & Management
Asia Pacific University of Technology & Innovation, Malaysia

“In a world filled with fake-news, academic research results get ever more important. For that reason, key methodologies like PLS-SEM must become available and understood beyond an elite scholar group. Dr. Wong’s book does just that and is therefore highly recommended.”

— Prof. dr. Jack AA van der Veen
Professor of Supply Chain Management
Nyenrode Business Universiteit, The Netherlands

“We teach PLS-SEM as part of our Marketing Research course at Seneca and Ken was able to turn this difficult subject into an easy one for our students. Researchers at all levels would definitely benefit from this well-organized book to become competent in this multivariate data analysis method.”

—Chris McCracken
Academic Chair, School of Marketing
Seneca College, Canada

“A must-have edition for academics and practitioners alike.  Dr. Wong brings a refreshing approach to this important topic supporting a wider application across sectors. The clarity of the content will encourage those new to the field to enhance their skill set with step-by-step support.  The comprehensiveness of the edition will allow it to also serve as a valuable reference for even the most advanced researchers.”

—Prof. Margaret D. Osborne
Former Academic Chair, School of Marketing
Seneca College, Canada

“Ken Wong has created an easy-to-use, all-in-one blueprint for academics and practitioners on PLS-SEM.”

—Prof. Seung Hwan (Mark) Lee
Interim Director
Ted Rogers School of Retail Management
Ryerson University, Canada

“Finally, a step-by-step guide to one of the most used method in academia. Life would be much easier for many of us. A must for anyone wanting to know it — well.”

—Prof. Terence Tse
Associate Professor of Finance
ESCP Europe Business School, UK

“The new book of Dr. Ken Wong on PLS-SEM is a good contribution to help researchers in the application of this important tool in marketing research. His lucid writing style and useful illustrations make life simple for students, researchers and practitioners alike. Strongly recommended!”

— Prof. Kanishka Bedi

Professor, School of Business and Quality Management
Hamdan Bin Mohammed Smart University, UAE

“In real world scenarios, researchers as well as practising managers have always struggled with actual data that does not mimic the properties of a statistically normal distribution. Ken’s graphic attempt proposing PLS-SEM as a possible alternate solution to identify complex causal relationships is indeed noteworthy, more so due to the book’s hands on approach in using software with enough downloadable data sets to aid the familiarisation process without overwhelming the reader.”

— Prof. Chinmoy Sahu
Dean, Manipal GlobalNxt University, Malaysia