New Book:
AI Concepts and Applications for Business Leaders
“This is every businessperson’s essential guide to AI, no matter what industry, and it’s written for those not steeped in technology. Ken packs every chapter with practical examples from around the world of AI in action, and step-by-step advice on implementation. It’s balanced … and doesn’t shy away from the tough issues from ethics to job loss to the environment. This book will help your business navigate our AI-infused future.”
— David Agnew, President, Seneca Polytechnic
New Book:
Industry 5.0: A Strategic Guide for Leaders in the Age of Human-Centric Innovation
“Dr. Ken K. Wong’s Industry 5.0 offers clear frameworks for embedding sustainability, resilience, and human–machine collaboration into strategy—a concise, essential guide for leaders aiming to harness human-centric innovation for lasting competitive and societal impact”
— Dr. Mark Esposito, Harvard University
Textbook:
Omni-Channel Retailing: A Strategy for Retailers to Thrive in the COVID-19 Pandemic and Beyond
“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.”
— David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd.
"In this textbook, I help students understand how retailers are leveraging AI—through AI-enabled tweets, chatbots, and voice commerce—while also improving their business performance by using AI to optimize loyalty programs, apply predictive behavior modeling, recommend optimal pricing, and personalize marketing messages."
— Dr. Ken Wong, Seneca Polytechnic
Video Presentation:
Finding the ROI in AI
"More and more businesses are embracing generative AI to boost customer service, provide tailored client experiences, and build stronger relationships via data insights. The benefits of leveraging AI for customer-facing operations range from increased efficiency, cost savings, consistency, and quality control. But those outcomes hinge upon an organization’s ability to build and deploy AI programs with a high level of customer trust and satisfaction. What roadmap are early adopters using to avoid the pitfalls and tap into AI’s upside?"
— The Globe and Mail Events
New EdTech:
AI-Powered Presentria Class Response System
“What if AI could generate Bloom’s Taxonomy level 1–6 multiple-choice questions and push them to your students’ phones—so you can see results live in the classroom?”
— Dr. Ken Wong, Seneca Polytechnic
New EdTech:
Presentria GO
“Learning does not take place only in the classroom. Presentria GO empowers educators to plan an excursion and set checkpoints around a city or neighbourhood for authentic formative assessment.”
— Dr. Ken Wong, Seneca Polytechnic
New Project:
Presentria.ai - A commitment to empower elders on their aging journey with AI
“What if seniors could access an AI companion 24/7—without screens, passwords, or apps? Just familiar, simple communication?”
— Dr. Ken Wong, Seneca Polytechnic
New Journal Paper:
Reimagining the Role of Marketers in the Age of AI: An Urgent Call to Reskill and Embrace Industry 5.0
Abstract: This paper examines the transformative impact of Artificial Intelligence (AI) on the marketing profession, emphasizing the urgency for marketers to reskill and adapt in the era of Industry 5.0. Drawing on global investment trends, corporate case studies, and academic research, the study highlights how AI enhances marketing efficiency, personalization, and customer engagement through tools such as generative AI, chatbots, and recommendation engines. It also addresses critical issues related to data ethics, regulatory compliance, and the evolving workforce. As AI reshapes roles and redefines value creation, marketers must cultivate a digital mindset, embrace continuous learning, and lead responsibly. This paper serves as a wake-up call for professionals to strategically harness AI’s potential while mitigating its risks.
— Accepted for publication by the AMF - Asia Marketing Federation. It will appear in the 5th AMF Journal (November 2025).
Bestseller:
Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS in 38 Hours
“PLS-SEM is a very robust and advanced technique that is well suited for prediction in multi-equation econometric models. This easy-to-read book helps researchers apply various statistical procedures in SmartPLS quickly in a step-by-step manner. I would highly recommend it to all PLS-SEM user.”
— Prof. Dipak C. Jain, President (European) and Professor of Marketing, CEIBS
