Dr. Ken Kwong-Kay Wong is a full-time, tenured marketing professor at Seneca College. Ken is a leader in digital learning solutions. He co-founded Presentria to make inclusive teaching and learning a reality through the use of Artificial Intelligence, Location-based Services, and other advanced computing technologies. He is the recipient of the 2020 Minister of Colleges and Universities' Award of Excellence for his dedication to students and the broader post-secondary sector during the pandemic.
Ken enjoys inspiring MBAs and senior executives around the world. He was a visiting professor at the “Triple Crown” accredited Aalto University (Finland, South Korea, and Taiwan) and Hult International Business School (USA, UAE and China), the AMBA and EQUIS-accredited Nyenrode Business Universiteit (The Netherlands), the ACBSP-accredited International School of Management (France), and the AMBA-accredited COTRUGLI Business School (Bulgaria, Croatia, and Romania). He has trained Deutsche Telekom managers on social media and LG Electronics engineers and managing directors on customer experience management.
A retail expert known to the business community, Ken previously served as an Assistant Professor in Retail Management at the AACSB-accredited Ryerson University, where he received the 2014 and 2015 “A Prof Who Made a Mark” award. He also worked as a Marketing Professor and Subject Area Coordinator at the EFMD-accredited U21Global from 2006 to 2012, where he received the Outstanding Professor, Most Innovative Professor, and Excellence in Online Education awards. His research interests include luxury marketing, customer experience management, and emerging research methods such as PLS-SEM. He has published 18 peer-reviewed publications and 7 trade books.
Prior to entering the academic field, Ken was the Vice President of Marketing at TeraGo Networks (TSX: TGO) and had previously served as the Director of Product Marketing at PSINet (NASDAQ: PSIX). He had also held progressive product marketing roles at Sprint Canada (TSX: FON) and TELUS Mobility (TSX: T).
Ken received a DBA from the University of Newcastle, Australia in 2006, an MBA from Nyenrode Business Universiteit in the Netherlands in 1998, and a BSc from the University of Toronto in 1997. He was certified by the American Marketing Association in 2002 as a Professional Certified Marketer (PCM).